I just watched 10 minutes of an 18 minute video blog from an artist who is seeking a personal (music) manager. He says he hasn’t gotten ahead like he should since he has not had a manager- and this future manager needs to make him a priority client, yet he doesn’t say anything about his own success or what he is doing that needs management. I turned it off. I had heard it all before.
On a weekly basis I get up to 20 myspace friend add-requests from artists who say “I need a manager. Listen to my music.” I hit “deny” almost every time. I meet artists all the time who want a manager because they want the manager to “take us to the next level” or “hook me up with labels” or “get me shows.”
Enough is enough. They all are singing the same tune. Artists- if you seek a manager and don’t fully understand artist management, not sure what your needs are and don’t know how to go about properly introducing yourself to a prospective manager, this article is for you. So that artist managers like me won’t turn off your video blogs, deny you on myspace, and duck out of sight in a networking situation.
UNDERSTANDING ARTIST MANAGEMENT
Incredibly, so many artists who seek management actually have no idea what it is. They just know that the manager is their ticket to greater success. Managers help guild the artist’s career towards the accomplishment of established goals. Managers are an integral part in finding new ways for an artist to effectively compete in the marketplace. The artist manager is involved in establishing, promoting and sustaining the artist’s career in conjunction with the efforts of the artist. But managers do a varying degree of this as their is no industry standard.