Today consumers have the most power and variety when choosing products or service providers that suit their needs. With the rise of social media, cell phones, apps, internet search and review engines -and other modern advance- we now have access to all the referential information we need to choose one business over an other and rate a company. In the case of consumers, using reviews to make decisions is a huge advantage, one that many businesses are willing to harness to their benefit. After a transaction, emails beg you to rate a company immediately. Unfortunately, with the creation of information we also have misinformation. As market places become more crowded and competitive, some questionable companies have turned to using less reliable review sites, or have decided to spread misinformation themselves-all in an attempt to win over unsuspecting customers. So what can you do about it? Here are some tips on how to know if you can trust a company’s ratings.
1. Do they have many ratings?
A company with a great reputation who is providing a valuable service with an excellent customer experience, should have many four or five star ratings and a high volume of reviews and testimonials. When your most reliable review sites show numerous positive ratings even with many reviews, it is a good sign that the reviews are real and accurately reflect the customers’ experiences.