Culture is the way all societies behave. It is a blend of what individuals have learnt to do by watching others and what one is taught in their environment. Organisations have the opportunity to ensure that they have ethical cultures through the conscious choices of both their executives and non-executive boards. A strong ethical culture protects the organization’s reputation, mitigates rogue behavior and enables delivery on the wider purpose without the need for external intervention.
Public opinion has changed over recent years. We are less likely to think that a company is great for its products, services and innovation compared to thinking of it as good citizens with good ethical governance.
Trust has become a critical issue between the world of the corporate and the general public; in short, it has been, if not lost, then damaged, although one should think that trust has been a core value all throughout history.