As the Internet grows, the user-base grows and so does the facets of social media. The different outlets of social media, their features and the pressure to use each one for their specific powers increases. Today, it’s easy to say that the complications and learning each platform is growing rapidly and the need to utilize them is stronger. But, have no fear! Here are some social media solutions for all those aches and pains!
1. There is SO MUCH going on, how do I stay on top of it all?
One second you’re on LinkedIn giving your expert advice, and then next you’re Tweeting out all your blog posts while trying to have a conversation with that interesting prospect, all the while, keeping your Facebook up to date. What’s the solution? Add a social media dashboard!
There are several free and paid pro accounts that you can use to keep all your social media platforms together. One of the best is Hootsuite. You simply start an account; add all your different social media accounts to it, and Bam! All of your accounts are in the same place for easy access and updates. Instead of calling this a solution, it very well may be a miracle!
2. Ugh, I’m stuck having conversations that are getting me nowhere.
It is easy to get caught up in a conversation with someone that, unfortunately, isn’t going to have any influence over your business and helping it prosper. The solution to this is understanding the impact of social influence.
Social media takes more time than anything else. If you want to grow your business, make contacts and meet potential buyers, you have to take some time to research who you’re connecting with. Basically, you need to identify who is the most influential inside of your niche market. One effective tool for this is Klout, which will track the influence a person has on Facebook and Twitter.
3. I know I have customers or clients, but where are they?
You are more than sure that your clients are out there somewhere using social media, but you’re not sure how to find them. The solution: Look them up. You can go the long route, by searching everyone’s name inside each social media platform or you could use Flowtown or Gist, which you can search by each clients email, and find where they are connected. These sites are similar to a search engine, but they only filter social media presences.
4. I’m sharing, but no one is listening!
I’m sure you’ve heard one of the rules of social media, where you keep your content to a minimum. But, how do you follow this rule, drive traffic and see the results? Simple–You should implement a social media landing page. ObjectiveMarketer will allow you to create customized content for each platform. It will also let you see the feedback or results from each tweet, share or link.
5. Social media is taking up too much time, how do I minimize my time spent on these platforms?
Not only are you running your business, filling orders, answering questions, etc. but now you also have to retweet, make links, share blogs, and engage prospects. How do you find the time to do it all? A great tool for seeing what works and what to stop is Argyle Social. This tool will track the results of your tweets, posts, shares etc. When you see something isn’t getting a positive result, it’s time to take a new approach or stick with what is working. Furthermore, you can always hire a social media virtual assistant to tackle these issues. Most often, people will end up choosing this route due to all the time involved and so many sites to manage.
6. What else are my followers doing when they’re online?
You can easily see when someone comes to your site and leaves a comment, or when your status is retweeted or commented on, but what are your followers doing the rest of the time? There are two solutions to this: 1. Ask them or 2. Use your Facebook and Twitter to see what they “like” or “tweet.” When you’re logged in to those accounts, and you’re traveling the web and come across an interesting article, when you go down to “Like” it, it will automatically tell you if any of your followers or friends also “Liked” the same article or site. This can also give you a conversation starter when you’re trying to engage with your customers or potential customers.
7. There is too much clutter amongst my blog comments, Facebook wall and tweets. Ahhh… how do I filter out the good stuff?
So you’ve logged into Twitter and there are tons of unread and possibly unwanted tweets. You then go to your blog, you’ve got an enormous amount of comments and not sure what to do with them, either. And, then on Facebook you’ve got comments from people you don’t know and they aren’t saying anything important. What do I do now? The solution is to grab a tool to filter it. Two tools that come in handy, if you’re having this problem, is Cadmus and Nsyght. Cadmus helps filter out tweets that are important to your niche whereas Nsyght will search out important info from your network, much like a search engine, but only using your network. They are fabulous.
8. Ugh, I’ve spent days on here and the engaging isn’t working, what now?
Over and over again, the same people are retweeting my content, but I’m not gaining anything or anyone new to my business. Nothing is moving forward. Here’s your fix: Utilize game mechanics. What this means is that you link your marketing efforts together, creating a natural interaction between your different efforts. This can encourage your follower to more deeply engage and in more than one area. Search game mechanic to learn more.
9. I just don’t have enough time for this:
We rubbed on this a bit above, but it definitely is a problem that deserves its own place and solution. With each development comes a new development or another area that needs to prosper. It’s like a never ending social media story. The solution here is to constantly adapt your marketing strategies to encompass new tools, social media innovations and the direction of your business. The Internet, the world, and the people are constantly changing, so your marketing strategy must do so also. And again, if you are having trouble staying on top of it all, hiring a social media virtual assistant may be your best bet.
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