Easy. No skills are necessary… if you can read, type and click a mouse blogging is the easiest way to get your piece out in front of millions of readers. Like your own editorial opinion space in the newspaper you can present your ideas, experiences, and new products and hope that your readers will be compelled to try your product or services. If you have a computer and an internet connection you should be blogging today!
We are all over exposed to mass media and marketing in a way that almost makes us impervious to it’s intent. Blogging seems to cut through our marketing defenses but what we’re reading is a real experience from real people. Reading a blog about someone’s experience with a product first hand is the ultimate “try this, it worked for me” campaign. And it is interactive, you can respond with real questions and get real answers back.
Many sites are being made available to augment other online marketing campaigns and thus have not been monetized. Any opportunity for free web time is definitely a bonus especially to businesses that are starting up. Paid paid blog pages and subscriptions can generate more income for your seriously growing business as your sites become more popular.
As your blog grows in posts and in readership your experiences and information about a particular product or industry will entice readers to depend on your opinions. You will, in time, be considered an expert and as such create a loyal following of readers and earn other bloggers links to your blog sites. With this kind of growth and notoriety you may be contacted by companies and professional organizations to advertize on your blog pages or make you an affiliate of their products. This is where blogging really begins to pay!