The term “Sales Funnel” might be new to you. It’s a marketing technique that’s been around for decades in the offline world. It’s also a technique that’s been routinely used by product sellers online.
It’s a way for a seller to make more money from the people who visit their site.
What’s new is that affiliate marketers are now also starting to use sales funnels to boost their own earnings.
There are two general types of sales funnel:
1. The Multi-Product Funnel
There’s the funnel that’s always used on the likes of JVZoo, Warrior Plus and sometimes on ClickBank.
This is where you buy a low-priced front-end product and are then subjected to variety of upsells and one-time-offers that are designed to part you with more of your money.
The goal of this type of funnel is to sell you multiple products in quick succession before you really have time to consider your options.
The offers often have timers showing how little time you have left to make a decision or you’re told that limited quantities are available.
2. The Single Product Funnel
The second type of funnel is geared around selling you a single product.
The purpose of the funnel is to repeatedly expose you to the product and explain why it will be useful, if not essential, to you or your business.
This is often achieved by attracting a visitor to sign up to get a free product and then sending them a series of emails describing the benefits of the product you’re trying to sell them.
A less common tactic is to provide free training and information to prospects regardless of whether they end up buying or not.
Sales Funnels In Use
If you’ve ever bought anything in the Make Money Online niche, you’ve already been exposed to the multi-product sales funnel.
They can often leave a bad taste and you end up feeling like you’ve been hounded into spending a lot more money than you intended. That can build some resentment in you.
If you recognize that feeling, is that something you’d want to bring out in your own customers?